NAHU is excited to announce a new logo. With overwhelming approval from the national board, this is the first major change to the logo in nearly 30 years. The new logo reflects both the evolution of our association and the transformative changes occurring in the health insurance industry.
A change to our current logo is long overdue and has been repeatedly recommended by our consultants for the past 10 years. Since our inception in 1930, NAHU has grown both in size and stature to represent a diverse membership with common goals and a united voice in preserving America’s rich traditions of innovation and progress. To reflect that ever-evolving message, we needed a new symbol—a more contemporary and professional logo. The new look promotes NAHU’s position as an industry leader, a consumer advocate and the premiere trade association representing health insurance professionals.
The design of the logo is symbolic. The arc represents the protection health insurance brings to all Americans, while the tagline “America’s Benefit Specialists” describes who we are and what we do every day for America’s health care consumers. “Protecting the Consumer’s Future” denotes our unwavering commitment to provide the best professional service and advocacy to American families and businesses.
NAHU has worked tirelessly both on Capitol Hill and in state capitals across the country to establish a name legislators, policymakers and industry representatives know and trust. It is that name—not our logo—that distinguishes who we are. Our more modern logo will enhance our image, allowing us to cultivate our standing as an authority on health care legislation, implementation, education and advocacy. With our national office moving into Washington, DC, next month, our logo needed to be modernized and the time was right for this change. Interestingly, the last time we made significant changes to the logo was in 1983 when our offices moved to DC from Hartland, Wisconsin.
While much has changed over the last few years in our industry, NAHU continues its commitment to grow stronger and expand our member services. Our new logo reflects the many ways we respond to the changing needs and continuing expansion of our industry. Members who have previewed the logo say it is “modern,” “forward-leaning,” “energizing” and “strong.” And we hope you will agree.
NAHU members and chapters are encouraged but not required to incorporate the new logo into marketing materials and electronic communications at your earliest convenience. We want you to make this change at a pace that is appropriate for you, so please take the time you need to transition to the new look. The new logo is available in a number of different formats, and you should feel free to customize the logo with your chapter name.
To download the new logo, click on the links below or contact Kelly Loussedes at the NAHU office at 703-276-3835 or kloussedes@nahu.org.
